Integration Value Engineering with Target Costs into the Design and Development Stage from the Product Lifecycle A case study of the Electronic Industries Company – Baghdad

The integration of value engineering with target costs is one of the important tools for any economic unit that aspires to add value to itself by achieving a competitive advantage and satisfying its customers. During the analysis of the functions of the product with high costs in order to be able to reduce these costs while maintaining the quality of the job and the efficiency of product performance, and as a result of using the target costs in the analysis and extracting the value index for each component of the color TV (the research sample) produced by the Electronic Industries Company, it was found that three Components of color TV components with high costs of 50,000 dinars compared to imported color TV and these components are (screen, remote control, internal equipment) if their value index is more than one, which requires reducing their costs. Some components of color TV need to be re-designed using value engineering in order to bring their costs down to the cost of competitors.