Research on the Social Responsibility Behavior of Online Shopping Enterprises
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The development of E-commerce platform promotes the productivity of the e-commerce enterprises . However, the flaw of China's e-commerce enterprise society responsibility also become gradually obvious. The government,academia and business all hope online shopping business social responsibility issues will be given attention in the grater scope.This article analyse the online shoppingcorporate’s behaviors of social responsibility in the deep aspects from the behavioral characteristics of e-commerce enterprises, motivation, performance, performance and existing problems.Through a practical example of social responsibility the online shopping enterprise shuold make fulfilness on,this article puts forward some behavior strategy to solve the problems of existence of online shopping enterprises in the social responsibility in order to promote China's e-commerce enterprises to better fulfill the social responsibility of the enterprise.
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