Research On the Social Responsibility Strategy of Small and Medium Sized Enterprises-Taking the Shenzhen Gem Listing Corporation as an Example

small and medium-sized enterprises, social responsibility, Enterprise Strategy, Gem company.

Authors

  • Sha Yenfie School of Business, Huaiyin Institute of Technology, Huaian, China,223001
September 22, 2016

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China's small and medium-sized enterprises have developed rapidly, but the lack of social responsibility of enterprises has become increasingly prominent, which has aroused widespread concern in the community. Corporate social responsibility not only has an important significance  for the survival and development of enterprises, but also has great significance to the progress and development of the whole society. Using theory analysis, combined with case studies of our country small and medium-sized enterprise social responsibility strategy and the present situation of Shenzhen GEM, draws the research point of view: Based on the strategy of small and medium-sized enterprise social responsibility, must from improvement of enhancing product quality, environmental protection, labor relations, social and public interests conscientiously assume social responsibility, to enable enterprises to assume social responsibility at the same time to obtain good economic benefits to achieve the sustainable development of small and medium-sized enterprises and the society.