An Analysis of Travel Experience Satisfaction : A Comparison between Domestic and International Tourists
Downloads
Due to the importance of travel experience concept this paper, aims to identify some dimensions of travel experience and measure the satisfaction of international as well as domestic tourists regarding these dimensions. For this purpose, a field survey has been undertaken in Delhi as India’s capital from 600 participants with an equal number of international and domestic tourists. A total of 467 usable samples were collected in a convenience sampling from the New Delhi railway station. Using a structured questionnaire, data relating to the demographics and satisfaction of the tourists was collected. Following the analysis of tourists’ satisfaction across nationality, an assessment was made about the satisfaction of the visitors of this destination. The mean score of visitors’ attitude regarding their experience was analyzed. Whit the help of Exploratory Factor Analysis, six independent sets of underlying factors viz. People & Staff, Accessibility, Travel Environment, Entertainment, Infrastructure Facilities, Historic Attractions associated with travel experience were determined for further analysis. Independent sample t-test was conducted to research the effect of the nationality of the respondents on satisfaction towards travel experience. Research findings demonstrated that historic attractions, infrastructure facilities, and people & staff were the most satisfied dimensions among international visitors.
AveliniHoljevac, I., Marković, S., &Raspor, S. (2009, June). Customer satisfaction measurement in hotel industry: content analysis study. In 4th International Scientific Conference" Planning for the future learning from the past: Contemporary Developments in Tourism, Travel & Hospitality".
Cetin, G., &Bilgihan, A. (2016).Components of cultural tourists’ experiences in destinations. Current Issues in Tourism, 19(2), 137-154.
Chi, C. G. Q., &Qu, H. (2009).Examining the relationship between tourists’ attribute satisfaction and overall satisfaction. Journal of Hospitality Marketing & Management, 18(1), 4-25.
Chi, C. G. Q., &Qu, H. (2008).Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624-636.
Chi, G. (2005). Study of Developing Destination Loyalty Model (Arkansas) (Doctoral dissertation, Oklahoma State University).
Chowdhary, N. (2013). 10 Tourism development strategy xi plan. Retrieved from
http://www.slideshare.Net/nimitchowdhary/10-tourism-development-strategy-xi-plan-26046383.php on January 15, 2016.
Della Corte, V., Iavazzi, A., &D’Andrea, C. (2015). Customer involvement through social media: the cases of some telecommunication firms. Journal of Open Innovation: Technology, Market, and Complexity, 1(1), 10.
Donnelly, M. (2009). Building customer loyalty: a customer experience based approach in a tourism context (Doctoral dissertation, Waterford Institute of Technology).
Dziuban, C. D., &Shirkey, E. C. (1974). When is a correlation matrix appropriate for factor analysis? Some decision rules. Psychological Bulletin, 81(6), 358.
Jurowski, C. (2009). An examination of the four realms of tourism experience theory.
Kirmani, M. D., & Khan, M. N. (2016). Environmental attributes and market segmentation: insights from India. International Journal of Management Concepts and Philosophy, 9(2), 73-92.
Kothari, C. R. (2004). Research Methodology: Methods and techniques.New Age International.
Kozak, M., & Rimmington, M. (2000).Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of travel research, 38(3), 260-269.
Lally, A. M., &Fynes, B. (2006).Articulating service concept to enhance tourism experience design.
Murray, N., Foley, A., & Lynch, P. (2010). Understanding the tourist experience concept. Internet source:
http://repository. wit. ie/1543/1/F% C3% 81ILTE_ GO_SL% C3% 81INTE_UNDERSTANDING_THE _TOURIST_EXPERIENCE_CONCEPT.pdf Consulted on, 5, 2012.
Pallant, J. (2005). SPSS survival guide. Crow's Nest, NSW: Allen &Unwin.
Sekaran, U. (2003). Research methods for business. Hoboken.
Singh, Y. K., &Bajpai, R. B. (2007). Research methodology: Techniques and trends. APH Pub.
Tran, T. A. C. (2011). Explaining tourists satisfaction and intention to revisit NhaTrang, Viet Nam (Master's thesis, Universitetet i Tromsø).
Williams, B., Onsman, A., & Brown, T. (2010). Exploratory factor analysis: A five- step guide for novices. Australasian Journal of Paramedicine, 8(3).
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management, 26(1), 45-56.
Zhou, Q. B., Zhang, J., &Edelheim, J. R. (2013). Rethinking traditional Chinese culture: A consumer -based model regarding the authenticity of Chinese calligraphic landscape. Tourism Management, 36, 99-112.
Experience Development Strategies Guidelines for Australia’s National Landscape Steering Committees, Second edition ,May 2012, Retrieved from www.environment.gov.au/system/files/pages/...5374.../experience-development.pdf on 11 April ,2015
Types of Tourism in India Retrieved from shodhganga.inflibnet.ac.in/bitstream/10603/33056/ 8/08 _chapter%201.pdf on 9 May, 2015.
