The Impact of Web-Based Information Systems on Customer’s Satisfaction in Stock Exchange (Case Study: Borujerd Stock Broker)
Downloads
In the Competitive environment governing the businesses with technological advances, managers need access to data and information about the internal activities of organization and its hidden knowledge more than ever (Parishan&Bazaei. 2015).This descriptive – survey study has been done, aimed to Investigating the Impact of Web-Based Information Systems on Customer’s Satisfaction in Stock Exchange, by random sampling with a sample of 243people of the population of Borujerd city Stock Broker Customers. To collect information from 2 standard questionnaires of Web-Based Information Systems and Customer’s Satisfaction with reliability of 0/875 & 0/926 used. To prove the hypotheses, Kolmogorov - Smirnov and regression test by spss22 was used. The findings showed the Web-Based Information Systems (and its dimensions:system friendly, external connections, user’s feedback networks, system security) has a significant and positive effect on Satisfaction of BorujerdStock Broker Customers. The user’s feedback networks have the greatest impact on Customer’s Satisfaction of BorujerdStock Broker(value of 0/717). As a result, by web-based information systems can be development in the field of buying and selling, attracting, satisfaction, loyalty of customers and the sales of all internet products.
Anderson, E. W., Fornell C., Lehmann D. R. (1994). “Customer satisfaction, market share, and profitability: Findings from Sweden”. Journal of Marketing, 58, pp: 53-66.
Chia, M.C., Chin, T.C., Chin, H.H. (2002).A review of service quality in corporate and recreational sport/fitness programs. The Sport Journal, Vol. 5 No.3, pp.1-9.
Chuan, J. L. (2008).” Service quality of the ocean sports clubs and its impact on customer satisfaction and customer loyalty”. Dissertation, United States Sports Academy, pp: 3-87.
Comeran,m.,oizer,p.,Pettinicchiom,A.(2010).Customer satisfaction, loyalty, corporate image,and service quality in professional services. The Service Industies Journal, Vol.16,pp.421-435.
Divandari, A. Delkhosh, J. (2005). Formulation and design a model for measuring customer satisfaction in the banking industry and the measurement of customer satisfaction of Mellat Bank based on .Journal of business researches. 37. Pp: 183.
Fung, R.Y.K, Pereira, A.C, Yeung, W.H.R, (2000), Performance evaluation of a Web-based information system for laboratories and service centers, Logistics Information Management, Vol. 13, No. 4, pp. 218–227.
kavoosi, M.R. saghaei, a. (2005).Customer satisfaction measurement methods Tehran. Sizan publication.
Kotler, P. H., Armstrong, G., Saunders, J., Wong, V. (2010).”Principles of marketing”. 3rd Edition, UK: Prentice Hall, pp: 13-26.
Laudon,K. Jane P. rice(2010)Management information systems: managing the digital
Lim Jun, Sei (2006). The influence of service quality on customer satisfaction and attitudinal loyalty and behavioral future intentions of participation of fitness in south Korea; Dissertation presented in partial fulfillment of the requirement the degree doctor of philosophy, Alabama University.
Mahmoudi, A. Sajjadi, N. Goodarzi, M. (2015). Investigate the effect quality of services and satisfaction of on customer loyalty in Sports clubs (fitness and aerobic). Journal of sport management. 51.pp:31-51.
Mentzas, G. (1995). A functional taxonomy of computer based information systems. International Journal of Information Management 14(6) 397-410.
Moghimi, M. (2011). Organization and management with research approach .Tehran terme publication.
Parishan, K.Bazaei, GH. (2015). Study the effects web-based decision support system on customer satisfaction. Thesis Master of Business Administration. Azad University of Tehran.
Pedragosa, V., Correia, A. (2009). “Expectations, satisfaction and loyalty in health and fitness clubs”. International Journal of Sport Management and Marketing, 5(4), pp: 450-464.
Shahin, A. Teymori, H. (2008). Customer loyalty (concepts and patterns). Isfahan: Publications Jahad Daneshgahi.
-Wang, Y., Lo, H. P., Hui, Y. V. (2003). ”The antecedents of service quality and product quality and their influences on bank reputation: evidence from the banking industry in China”. Managing Service Quality: An International Journal, 13(1), pp: 72-83.
Zabihi, M. (2008). The effect of service quality on customer satisfaction (Case Study in four-star hotels in Isfahan)
Master's Thesis Faculty of Economics and Administrative Sciences, University of Isfahan.
