Developing Non-Oil Exports through Porter Triple Strategies
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According to remove energy and natural resources items from the list of countries export and the need to achieve economic growth in non-oil exports and independence into a monoculture economy, it seems that our country has no proper place. This analytical - descriptive study aimed to evaluate the importance of developing non-oil exports through Porter triple strategies has been done. On the findings of study, factors such as the quality of products, products price, raw materials, technology, management knowledge, competitive intensity, market research, sales promotion, market environment, are effective on development of export. The results shows, if Iranian companies and industries use Porter triple strategy including cost leadership, differentiation and focusing on each of the factors mentioned can achieve the competitive advantage in the desired industry and realize the development of non-oil exports.
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