Marketing Strategies in Online/Digital Marketing

Online marketing, Digital marketing, Technological advancements

Authors

  • Abu Faisal Area Manager, (North)AID Systems Pvt Ltd, Centena Group
December 3, 2016

The constantly changing and upgrading world is witness to massive improvement in digital media and its weapons. The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, aretransforming not just how we access our information, but how we interact and communicate with one another on a global scale. It’s also changingthe way we choose and buy our products and services. The ever expanding consumer choices and also the consistent enhancement in product qualities and specifications is a product of modifications in the digital world. This research note is an attempt to excavate marketing strategies in this area of digital marketing. The usage of networking in promulgating market expansion is a topic that holds great significance in this era.