BALOGUN, Oluwatosin; ABASS, Ololade Shukrah; DIDI, Paul Uche. Aligning Consumer Insights with Profitability Objectives: A Planning Framework for Multinational FMCG Brands. Engineering And Technology Journal, [S. l.], v. 10, n. 8, p. 6515–6525, 2025. DOI: 10.47191/etj/v10i08.42. Disponível em: https://everant.org/index.php/etj/article/view/2160. Acesso em: 28 sep. 2026.