MAGHNIWI, Dr. Rachid. Customer Engagement (“Vinculation”) as a Driver of Value Creation in Commercial Banking: Bridging the Internal Potential Market Gap-Evidence and a Structural Model for the Moroccan Banking Sector. Account and Financial Management Journal, [S. l.], v. 11, n. 09, p. 4732–4738, 2026. DOI: 10.47191/afmj/v11i9.03. Disponível em: https://everant.org/index.php/afmjh/article/view/3061. Acesso em: 28 sep. 2026.